Skip to main content
Student PlusFree month--D --H --M --S

English A: Lang & Lit · IA research questions

12 IB English A: Lang & Lit IA ideas

Written and cross-checked by IB Diploma graduates: Alexander (41), Alejandro (40), Martina (40), Victoria (38), Martin (35), Maria (34)

· Checked against official IB guidance · Editorial policy

A strong English A: Language and Literature HL essay isolates one focused concern in one non-literary body of work studied in class and argues how specific textual features construct meaning for a specific audience and purpose.

Scope: Narrow to one text type or one sustained campaign. Use the conceptual frameworks: audience, purpose, context, meaning. 1,200–1,500 words.

01

How do two Apple product launch videos construct masculinity through visual rhetoric and voiceover diction?

Approach · Analyse camera style, metaphor, pacing and register across two launches; argue how tech marketing reshapes masculine conventions.

02

How does a climate-fiction advertising campaign reframe individual responsibility through visual and linguistic metaphor?

Approach · Analyse metaphor, colour and modality across campaign materials; argue how guilt and agency are constructed.

03

How does a newspaper leader-writer construct authority through modality and evaluation during a scandal?

Approach · Analyse lexical choice, nominalisation and modality across three leaders; argue how authority is performed.

04

How do two song lyrics construct conflicting female identities across albums ten years apart?

Approach · Analyse rhyme, register, metaphor and narrative voice; situate the change in the artist's public context.

05

How does an influencer's Instagram grid reframe mental-health discourse through confessional caption conventions?

Approach · Analyse caption tone, emoji use and audience reply conventions; argue how platform affordances shape authenticity.

06

How does a charity fundraising film's pathos appeal shift across TV and TikTok?

Approach · Compare narrative structure, address, sound and length; argue how platform change reshapes emotional appeal.

07

How does a political speech construct national identity through metaphor, tripartite structure and intonation?

Approach · Analyse rhetorical patterns, parallelism and delivery cues; argue how form constructs belonging.

08

How does a manga extract construct gendered action through panel layout, onomatopoeia and speed lines?

Approach · Analyse visual grammar and sound symbolism alongside dialogue; argue how form constructs gendered agency.

09

How does a technology company's annual report construct environmental responsibility through nominalisation and data visualisation?

Approach · Analyse lexical density, nominalisation and visual hierarchy; argue how accountability is rhetorically managed.

10

How do two public-health posters construct the relationship between state and citizen through body imagery?

Approach · Compare composition, pose, colour and textual command across decades; argue how visual persuasion shifts civic duty.

11

How does a podcast interview construct intimacy through pause, overlap and verbal filler?

Approach · Analyse transcribed speech for backchannel, repair and self-disclosure; argue how podcast form constructs authenticity.

12

How does a fashion-brand lookbook construct desire through caption brevity and photographic distance?

Approach · Analyse caption length, image framing and absence of explanation; argue how meaning transfers from text to visual consumption.

Sources & verification

Primary-source references used to verify key assessment facts on this page. Last source check: September 22, 2026.

These English A: Lang & Lit ideas are original iBacalao starting points, not official IB research questions. Check the current English A: Lang & Lit subject guide, your assessment session and your school's safety/ethics rules before committing to a question.

Picked a question? Check your draft before you submit.

iBacalao reviews your HL Essay criterion by criterion using the configured English A: Lang & Lit criteria for this assessment session — the first 3 lifetime checks are free.

Open the English A: Lang & Lit IA grader →

Stop reading about it

Upload your draft and get criterion-by-criterion feedback in minutes.

Check my draft free